The Serial Killer Jeffrey Dahmer General Studies Essay

The Serial Killer Jeffrey Dahmer General Studies Essay Jeffrey Lionel Dahmer also known as Milwaukee monster was a notorious American serial killer and sexual offender in the 1980s and early 1990s. Across states his surname is actually synonymous with monster and with good reason. His victims were usually raped, tortured, dismembered. Jeffrey was a troubled child psychologically and his social skills had a lot to be desired. All the way through his upbringing he was ignored and had queer fantasies of cadavers. In his adulthood this psychosocial status quo didnt change and was in fact aggravated. This paper uses two criminological theories to scrutinize the life, personality, crimes and criminal behavior of Dahmer hereinafter referred to as Jeffrey. Through the social control theory and psychological theory, the paper will analyze the life of Jeffrey with respect to his criminal life. It will go on to try and find out if Jeffreys personality imbalances and socialization determined the course of his life. The validity of the two theories w ith respect to Jeffrey Dahmer lies in their outlook on the of impact socialization and psychological state of mind on criminology. It ends at a note of asking was Jeffreys socialization the problem or was it his psychological imbalances or was it a little of both worlds. Biography Dahmer was born Jeffrey Lionel Dahmer on May 21st, 1960 in West Allis, Wisconsin. He was born to Joyce and Lionel Dahmer after a difficult pregnancy; with frequent morning sickness and muscle spasms that had Joyce on prescription drugs. His being a normal fundamental American family, his childhood was just like that of any other American child. He had two parents who dearly and loved their only son at the time. Joyce actually had a scrap book where she recorded the events of her sons life; his first accident, his first step, his first tooth and even his first scolding. During Dahmers very tender age, his father an analytical chemist used to work long hours in his laboratory while his mother was a teletype machine instructor (Miller, Vandome, McBrewster, 2009). Due to their professional lives, Jeffrey did not have a strong bond with his family. From all accounts Dahmer was a happy child in a loving family who enjoyed typical toddler activities. Living with Lionels parents caused a lot of tension in the Dahmers marriage and they eventually moved to a place of their own in East Milwaukee. At the age of four, Jeffrey underwent a hernia operation which marked the beginning of his personality changes. He became less communicative and more isolated as the years dragged by. In 1966, the Dahmers moved to Bath, Ohio where his Lionel was supposed to further his chemistry studies. The house they lived in was surrounded by open forest and Jeffreys isolation grew as he could lose himself in his make believe world. During the move Joyce was pregnant and the marital problems recurred. In December of that year, Jeffreys little brother David was born just as the former was entering first grade (Miller, Vandome, McBrewster, 2009). The following year, the family moved again to Barberton, Ohio. The marital tensions increased when David suffer ed from colic. According to press history, at the age of eight, Jeffrey called a probation officer with claims of sexual molestation from a neighbor. This was ignored, adding to his list of rejection. Jeffreys school years were marked with his collection of dead animals and conducting experiments on them due his lack of socialization. Jeffrey was exposed to the world of chemistry at a very tender age and he explored it with his animals. He moved on to Revere high school where his loneliness continued for no matter how hard he tried he always was an outsider. Though he worked on the school newspaper, his shyness denied him the opportunity of making many friends. As in social control theory, he continually engaged in antisocial behavior. His grades were average and it is during this period that he developed a drinking problem. Most of his neighbors however remembered him as a shy boy whose loneliness took a toll on him psychologically. When Jeffrey was almost eighteen, Lionel and Joyce went their separate ways and divorced. Joyce went with David and Jeffrey was left with his father (Dahmer, 1994). The divorce was in itself a bitter parting and communication lines were cut entirely that Jeffrey didnt even have his mothers forwarding address. He graduated from high school and went on ahead to join Ohio State University. To camouflage his loneliness, most of his time here was spent drinking and skipping majority of his c lasses. His classmates were noted to avoid him and the director of national honor society blacked out a picture of Jeffreys that was eventually used for psychiatric evaluation during his trial. He consequently dropped out after two semesters. During this period, specifically in 1978 he started his criminal life by killing Steven Hicks (Davis, 1991). Lionel did not take his dropping from college well and he offered Jeffrey an ultimatum: to join the army or get a job. In 1979, Jeffrey enlisted in the army for six years and was sent to Germany. His loneliness induced drinking however persisted and he was discharged only after two years in 1981. Afraid of facing his father and with a ticket to wherever he wanted to go in the country, Jeffrey headed to Miami Beach, Florida. In Florida he spent his time at a hospital but he didnt last as he was once again kicked out due to his alcoholism. He went back home and his alcoholism saw to it that he was arrested in 1981 for a drunk and disorderly charge. In 1982, he moved in with his paternal grandmother in West Allis. During this time, his behavior grew increasingly strange as told by his grandmother. She found a stolen mannequin in his closet and a 357 magnum. It is also during this time that he was arrested again in 1982 and in 1986 for indecent exposure. Tired of his late nights, foul basement smells and general weird behavior his grandmother asked him to move out in the summer of 1988 (Miller, Vandome, McBrewster, 2009). Jeffrey moved to the west side of Milwaukee near his place of work, Ambrosia Chocolate Factory. Just a day after moving into his new apartment, Jeffrey was arrested for drugging and a sexually fondling a thirteen year old boy. He was sentenced to five years probation and was required to register as a sex offender. Shortly thereafter he began a string of murders that ended with his arrest in 1991 (Davis, 1991). After a two week trial, the courts found Jeffrey guilty of fifteen counts of first degree murder and convicted him for fifteen life terms a basic life sentence. Jeffrey served his time at the Columbia Correctional Institution in Portage Wisconsin. There were two attacks on his life the first in July 1994 where he was attacked with a razor blade and survived with shallow wounds. During the second attack in November 1994, Jeffrey and a fellow inmate were attacked with a bar from a weight machine and he succumbed to the head trauma (Davis, 1991). Personality Profile To discern what makes a serial killer like Dahmer function, it is necessary to look into their past particularly their childhood and puberty (Holmes Holmes, 1998). As revealed by his biography, Dahmer was a normal child who enjoyed the normal childhood activities. The social control theory and the psychological theory will thus be used to explain the metamorphosis in his character. The shift in his personality started when he was four and had to undergo a hernia operation. During this tough period of the surgery his mother was preoccupied with her own troubles and his father was busy building his career in chemistry. Jeffrey was left with no one to tell him what was going on with his life, why he was sick and why he had to go to the hospital for an operation. After the surgery, his personality began to change from being a jovial social child to a loner who was always withdrawn and uncommunicative. He rarely disobeyed his parents and as a result Lionel took this personality changes a s a sign of obedience. His happy facial expressions transformed from a happy childhood smiles to a motionless, blank stare he wore until the end of his time (Miller, Vandome, McBrewster, 2009). Throughout his childhood his parents were always involved in squabbles and young Jeffrey took all this to heart. Eventually they ended up splitting up and with a bitter divorce Jeffrey lost contact with his mother and younger brother David. Dahmers history of desertion left him with feelings of loss and rejection. This rejection situation fueled the already withdrawn personality of Jeffrey. After they moved to Bath his insecurities were heightened and his shy nature ensured that he had few friends. When most people his age were playing video games and listening to last music, Jeffrey turned to his make believe world in the forest around their home. His favorite past time was collecting road kill, stripping the animal carcasses and saving the bones. This love of carcasses and bones had actually begun when he was four. His father took this as the love of chemistry and he took him to his lab where Jeffrey was clearly fascinated by the bones. Lionel went on ahead to get Jeffrey his first chemistry set when he was in elementary school. With the set he used acid to scrape the meat off dead animals noted his step mother Shari (Dahmer, 1994). As a teenager, Jeffrey had fantasies about killing and mutilating men. Unlike most serial killers Jeffreys fantasies revolved around passive sex leading to his necrophilia. This could be one of the reasons why he killed his victims. So any other idle time he had from collecting road kill, he spent it deep inside the world of his fantasies. In the neighborhood, Jeffrey was suspected of killing animals just to add on to his collection. Even in puberty his non confrontational attitude towards his parents was not taken as a sign of isolation (Miller, Vandome, McBrewster, 2009). During his high school years, Jeffrey continued to be a loner. Unknown to anyone Jeffrey was slowly mentally disintegrating due to his loneliness and in 1978 he acted out his fantasies after high school. His first victim was Steven Hicks. As later told by Jeffrey, he killed Steven because the latter wanted to leave (Davis, 1991). It is however important to note that Jeffrey was a well spoken man who gave no indications of his criminal tendencies. During one of the near escapes of one of his victims Konerak, Jeffrey was seen by the police as intelligent, soft spoken and very calm. He was so smooth talking that the police believed his story that the young boy was his lover; he was just so drunk over the incoherent Konerak. He even went ahead to apologize to the police promising of avoiding a recurrence of his lover behavior. This could be a reason why it took so long before he was discovered. It has thus been noted that Jeffrey Dahmer was a very complex man suffering from mixed personalities (Stone, 2006) Criminal Behavior Criminal behavior comprises of a large number and diversity of acts. These ranges from actions that violate the law, violate morality, violate norms of religion or violate customs and tradition (Helfgott, 2008). In the context of this paper Dahmers criminal behavior include the actions that he did that were influenced by his psychological state of mind and his socialization. Dahmers psychological fantasies included a chain of crimes against his victims corpses. For most of his victims the scene was the same and it more often than not began with consensual sex. He would often meet his victims in gay bars and go with them to his apartment often after enticing them with free booze or money. Once the consensual sex was over, he would drug them, sometimes kill them and then kill them usually by strangulation or by stabbing (Miller, Vandome, McBrewster, 2009). He would then masturbate over the cadaver or have sex with the dead body. His next step was usually dismembering where he cut up the corpse into parts using his power saw. With the use of acid he removed the meat from the skulls and kept them as achievement trophies of his collection . In addition to the skulls, he usually stored other body parts like the heart in his refrigerator or in vaults and he ate these parts on occasion. Their genitalia were also kept as memoirs while the muscles were kept for f uture use (Davis, 1991). Suffice to say Jeffrey also performed lobotomies on some of his victims. To some he went on ahead to drill a hole in their skulls and pour some acid. This made the victim stay alive but in a zombie like state for days. From the things found in his house on his arrest, it was found that Jeffrey used chloroform to drug his victims. The male genitalia were preserved in formaldehyde. Simply put, Jeffrey was a serial killer who killed his victims brutally, had sex with their corpses, dismembered them and later ate some of the parts (Davis, 1991). Crimes/ Murders Jeffrey Dahmer admitted to a series of gruesome murders of seventeen men during his thirteen years killing spree, spanning from 1978 to 1991 when he was arrested. Most of his victims were young and belonged to minority groups like people of color. Due to the number of victims and the complexities in each of the individual cases, this paper will give a general overview of the crimes. It is worth noting that in all his crimes, Jeffrey acted out his psychological imbalances which were influenced by his rejection by society. Jeffrey committed his first murder in the summer of 1978. His father and stepmother had gone away and he had the house to himself. Jeffrey picked up a 19 year old hitchhiker, Steven Hicks and invited him to his house. The two drank beer and had sex. However when Hicks was ready to leave, Jeffrey hit Hicks with a barbell and killed him. Jeffrey, acting out his sense of rejection later said that he killed Hicks because Hicks wanted to leave and Jeffey didnt want him to . He then cut up the body into parts which he put into garbage bags and buried around his fathers property. Years later he dug up the bag, crushed the bones covering his tracks (Davis, 1991). He went through a period of nine years without killing anyone but was arrested for sexual offences like indecent exposure. Because of the embarrassment he was causing Lionel sent him to his grandmother. In 1987 while on probation for his molestation charges, Jeffrey met Steven Tourmi at a gay club called 219. They went to the Ambassador hotel, got intoxicated and passed out. Dahmer claimed that when he woke Tourmi was dead and he wouldnt remember the events of the previous night. He subsequently put the corpse in a suitcase, took it to his grandmothers basement where he had sex with the corpse, masturbated on it and dismembered it. He then put the parts in garbage parts and threw them away (Davis, 1991). After Tourmi, Jeffrey struck twice in 1988 and once in 1989. In 1990 his grandmother asked him to move out. Once again rejected he had the domain of acting out his psychological fantasies. With his own place and no one to be bothered by his queerness and foul smells, the speed of his killing increased. As a result the murders of Eddie Smith, Ricky Beeks, Earnest Miller and David Thomas marked the christening of the infamous apartment in 1990 (Davis, 1991). Two more murders in 1991preceded the murder of Konerak Sinthasomphone. His story was probably one of the most covered in the press as he had gotten a chance of escaping. When the police arrived, Jeffrey was also there and he smooth talked the police into believing that Konerak was his lover. The police ignored the two women and went with Jeffrey to his apartment where he showed them pictures and clothes of Konerak. By virtue of this and not believing the incoherent Konerak the police left the boy with Jeffrey who later killed and d ismembered the boy (Davis, 1991). By summer of 1991, Jeffreys killings escalated with his sense of loneliness. He went to killing an average of one person per week. July nineteenth marked the last of victims who were to die by Jeffreys hand. His last murder victim was twenty five year old Joseph Bradehoft. Three days later, specifically on the twenty second of July, Jeffrey lured Tracy Edwards into his home; a man who turned out to be the end of Jeffreys killing spree. As later narrated by Edwards, Jeffrey tried to cuff Edwards but was unable to do so. Jeffrey proceeded to yield a butcher knife and force Edwards into the bedroom telling him how he will savor the latters heart (Davis, 1991). In the bedroom, Edwards saw pictures of assaulted men and took in the foul sense in the room. He thus punched Jeffrey and ran on to the streets where he flagged a police car and led them back to Jeffreys place. Once again, he tried playing his smooth talker card but Edwards remembered the butcher knife. The contents of the house led to the arrest of Jeffrey Dahmer (Davis, 1991). Policy Implications of the Jeffrey Dahmer Case Jeffrey Dahmers story is one of the stories that will be remembered millions of years for sparking debates on reviews of American policies. The core implications are on social and psychological principles. The social control theory and the psychological theory with respect to Dahmers life offers policy consequences that include education that helps kids in development of socialization skills through involvement, parenting programs aimed at proper creation of social bonds and diversion programs for delinquents to alter their psychosocial states. The significance of Jeffreys case awoke the debate on social implications due to the removal of the death penalty. The fact that Jeffrey was killed while serving his sentence raised questions on the ability of the American society to manage crime without capital punishment (Holmes Holmes, 1998). The case also highlighted a lot of policy reforms needed in the police sector. Many critics felt that Konerak could have been easily the killers last victim if the police had taken the time to carry more investigative work. In addition, by virtue of how Jeffrey disposed of his body it has been noted that in solving a serial killers cold case geographical profiling could be a step in the right direction. The policy implications of his case also spawned on lust killing and sexual disorders research. From the case, substantial progress has been made in the development of methods aimed at identifying sexual disorders at an early age. The causal link between lust killing and personality imbalances has also been further explored. The study of Jeffreys case has thus illuminated links between disorders like substance abuse and killing. This has served in the development of policies aimed at treating these disorders instead of dealing with their consequences (Silva, Ferrari, Leong, 1997). The opinions on how the criminal incidents of Jeffrey could have been prevented are many and varied. But one common factor is the Konerak story. In the minds of many people who have come across the young boys story is a picture of the boy running for his life. And many more people believe that his life could have been saved were the police more careful. The role of parents in the socialization process can thus be ignored only at the peril of the society. Conclusion The idea behind social control theory and psychological theory is that everyone has the capability to commit a crime and this could be very well influenced by their psychological state of mind. Jeffrey Dahmer was an intensely troubled child who grew up in an environment rejecting him fuelling his loneliness. As an adult his instability only escalated. This has revealed that parental upbringing is of core importance in a childs development of social skills. As seen with Jeffrey Dahmer he did not receive that socialization bond be it with his parent or other people in his life. All the way through his childhood, Jeffrey Dahmer was ignored and developed a way of perceiving himself as an outsider, rejected by society. This loneliness and sense of rejection grew until it aggravated his compulsion to commit the monstrous crimes of murder, necrophilia, and cannibalism. As seen from his biography he didnt have close relationships that could have deterred him from committing the crime as the social control theory suggests. In his loneliness Jeffrey filled that void with dismembering animals, a behavior later seen in his crimes. It can thus be concluded that creation and nurturing of social bonds are very essential in childhood socialization and in the development of stable psychological state of mind.

Essay --

Let me point out a few common misconceptions that you might create while conceptualising your own version of Bigg's ideas. 'Surface' and 'deep' are characteristics of the approaches that students might make, not characteristics of the students themselves. The three learning theories I want to discuss are Constructivist, Humanist and Congnitivism. According to constructivist theorists it is important that students do not have misconceptions before they start to learn a new concept. Teachers should identify the students current understanding and ideas in order to construct new meaning. This can be done, for example, by giving a quiz as an introduction to a new subject, by group discussion, by giving activities after presenting new information or by linking to students previous experiences. When teaching in business I have given students quiz about the economy before discussing and teaching the subject. This way I can asses what level of knowledge and understanding there already is on the subject before the learners begin to construct new meaning. I would then present some infor...

Graduation Speech: Life is a Blank Canvas -- Graduation Speech, Commen

My father always told me that my life is a blank canvas waiting for me to paint my future upon it. As I stand here before my fellow classmates, cherished friends and beloved teachers, I see more than just a graduating class, I see a group of artists waiting to exhibit their art to the world. See, the beauty of my father's analogy lies in the fact that we have all been given the right to choose our own destiny, essentially to paint whatever we want on our canvases of life. Our parents, teachers and friends have taught us all the techniques we need to embrace a bright and beautiful future, and now with this diploma, we stand alone with a paintbrush, palette and a world waiting our arrival. The question now is how do you go from where you are to where you want to be? I don't think there is a universal answer to this question, but I do think that you'll find an answer for yourself once you understand that even though life may appear to be the highest mountain, you can walk over it taking one step at a time. As a painter, you get to determine what kind of day you are going to have, ...

Propose a New Positioning Strategy for Acl Product

New market positioning for a new product Introduction ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds on the products line extension and little on advertisement and product placement. This is the key factor in the poor sales in Essex because the public isn’t aware of ACL Clean and its benefits.In order to make ACL Clean a more successful and well known product, funds used for the product line extension need to be diverted to advertising in order implement a new positioning strategy in the Essex market. The best way to implement a new positioning strategy would be through the marketing of ACL Clean to first time buyers of cleaning equipment. In order to do this ACL Clean will need to promote sales, advertise, and become established in the public. Background In January 1990, ABC cleaning Ltd commissioned the clea ning equipment division.The cleaning equipment division expanded more by introducing new products. In the Hampshire area, effective promotion has helped ACL clean become a success. Market awareness is upwards of 80% and brand loyalty is high despite the high price. Advertising is used in the Hampshire for promotion. Ads target general cleaning equipment owners because the market is segmented more according to benefits sought rather than any demographic such as age, gender, or income. The major media is television using commercials with a humorous approach stressing quality and safety.ACL clean then decided to work on developing the product line, as well as branch into the Essex market. These line extension products were also offered in Essex as well as Hampshire, and there was no competition for ACL clean because other companies didn’t enter into this new â€Å"unknown† category of cleaning equipment. Over 5 years in the Essex market and sales are still low. The produc t is available in most key outlets like Tesco, ASDA, Sainsbury, and also in smaller chains. There is little sales promotions, since the website for ACL clean is where the sales promotions are. But there is no awareness of the site.The same pricing strategy is used in Essex as in the Hampshire, but ACL clean has not worked on justifying the cost in consumer’s minds. Furthermore the product line extensions took the majority of the budget leaving no funds for advertising. Without advertising there is no brand loyalty in Essex like in Hampshire. Too much has been put into the product line extension and not enough into the positioning strategy. As a result there is weak positioning and low awareness of this product. Statement of Problems The main concern is that ACL clean has an ineffective positioning strategy in that one was never established for the Essex market.The product was introduced and the line extensions were added, however no effective marketing was done to target the market they were introducing the product into. The lack of establishing a new positioning strategy in Essex has lead to low product awareness, no brand loyalty and low sales. Also, no advertising has resulted in little product position in the consumers mind. Essex consumers are unaware of the product and its benefits because there have been no commercials or ads or promotion of any kind. Strategies Alternative 1 The current positioning strategy has no strengths and many weaknesses as demonstrated in the lack of sales.Therefore a new positioning strategy must be developed. A target market should be defined so that advertising, marketing and public relations can be more focused and effective. ACL clean is a great product with high quality and safety, and with increasing health awareness and infection control campaigns by health authorities people, are more inclined to clean their homes more often. So by targeting the first-time buyers in the market, ACL clean could be effectively prom oted as a great product to help households enhance a healthy environment.This demographic is likely around the age of 25-35. Mainly people out of school, beginning a career or becoming more established, and are able to make a major purchase like a cleaning equipment and want one that will last them for as long as possible. Promoting ACL clean as the product that will achieve this will increase product awareness, create brand loyalty, and ultimately increase sales. However, as many first-time buyers have been using other cleaning equipment or have used other products related to car care, introducing ACL clean as a premium product will be a daunting task ecause there is already an established brand loyalty to other products, even though they are not as good as ACL clean. With establishment of the original ACL clean product in the market the opportunities of the line extensions are limitless. A great way to promote ACL clean in the Essex market would be through public relations. A grea t strategy would be to sponsor an event such as a cleaning equipment show in Essex region. Alternative 2 Another effective means of marketing ACL clean to the Essex Region as a great product with quality safety benefits would be through alliance with healthcare companies and local authorities.Alternative 3 Advertising is the most obvious and effective choice to place ACL clean in the consumers mind, just as it has in the Hampshire. Through TV commercials, magazine ads, and banners on web pages, the name and product information relation to ACL clean would be widely visible. Since TV is a major media source, having commercials that target the demographic of first-time buyers, would make the greatest impact for ACL clean. TV spots during primetime TV on major Essex stations would be seen by millions of viewers. Creating commercials that are exciting and fresh of the special features of ACL clean will catch viewer’s interest.

Explain the Sequence and Rate of Each Aspect of Development That Would Normally Be Expected in Children and Young People from Birth to 19 Years Old?

|Name |Mickala | |Date of Plan |27. 03. 13 | |Assessor |Shahnaz Scully | |Qualification |Level 5 Diploma – Management Pathway | Units |Assessment & Feedback Plan | | | | | |Hello Mickala | |MU5. |This plan will guide you through this unit which I am sure will expand on your existing knowledge and | |Understand children and |understanding of how children and young people develop between the ages of birth to 19 years. Within this | |young person’s development|unit you will also be looking the actions you should take if there are differences, and also what the | | |potential effects of transitions could be on children’s development. | |This is a knowledge based unit and therefore I suggest that you use a variety of research material so that you| | |are able to address the assessment criteria for this unit. A good starting point will be the LASER lessons | | |which include activities and suitable reading material if you wish to reinforce your learning and to gai n | | |extra knowledge. | | | | |Explain the sequence and rate of each aspect of development that would normally be expected in children and | | |young people from birth -19years. (chart attached) | | |Explain different theories (for example cognitive, sychoanalytic, humanist, social learning, operant | | |conditioning, and behaviourist) and frameworks including social pedagogy that support the development of | |MU52. 11 |children and young people. MU53. 11 | | |Explain the potential impact on your provision of different theories, approaches and frameworks and how they | | |influence current practice.Give examples please of how these are used in your setting. MU53. 12 | | |Critically analyse the move towards outcome based services for children and young people. MU53. 13 | | | | | |Analyse the difference between sequence of development and rate of development and why the distinction is | | |important. | | | | | | | |Analyse the reasons why children and young people’s develop ment may not follow the pattern normally expected. | | | | | |Analyse how children and young people’s development is influenced by a range of personal factors which include| | |health status, disability, sensory impairment and learning difficulties. | | | | |Analyse how children and young people’s development is influenced by a range of external factors including | | |poverty and deprivation, family environment and background, personal choices, looked after/care status and | | |education | | | | | |Analyse the importance of early identification of development delay | |MU52. 23 | | | |Explain the potential risks of late recognition of development delay. Can you give any examples from your | | |practice? | | | | |Evaluate how multi agency teams work together to support all aspect of development in children and young | | |people. Again if you have had any experience of this please use it in your evidence | | | | | |Explain how play and leisure activities can be used t o support all aspects of development of children and | |MU52. 12 |young people.Please give examples from your setting. | | | | | |Explain how different types of transitions can affect children and young people’s development. Again please | | |write about how you deal with transitions in your setting to add to your evidence. | | | | |MU52. 13 |Explain the importance of children and young people having positive relationships through periods of | | |transition. | | | | |Evaluate the effectiveness of positive relationships on children and young people’s development | |MU52. 21 | | | |Explain different methods of assessing, recording and monitoring children and young people’s development. The | | |methods include assessment frameworks, observation, standard measurements and information from carers and | | |colleagues. | | | | |MU52. 2 | | | | | | |Explain how and in what circumstances different methods are used for assessing, recording and monitoring | | |children and young people’s development in the work setting. Please include as many different methods as you | | |can. | | | | |MU52. 31 |Explain how different types of interventions can promote positive outcomes for children and young people where| | |development is not following the pattern normally expected. | | | | |Evaluate the importance of accurate documentation regarding the development of children and young people | |MU52. 32 | | | |Submission date: 15. 04. 13 | | | | | |Best wishes, | |MU52. 3 |Shahnaz | | |07920 427 284 | | | | | | | | | | |MU52. 34 | | | | | | | | | | | | | |MU52. 41 | | | | | | | | | | | | | | |MU52. 2 | | | | | | | | | | | |MU52. 43 | | | | | | | | | | | |MU52. 1 | | | | | | | | | | | | | | | | | | | | | | | | | | |MU52. 52 | | | | | | | | | | | | | | | | |MU52. 53 | | | | | | | | | | | | | | |MU52. 54 | |

Social Network Marketing & Its Effectiveness

Introduction The objective of this review is to explore what the research says about social network marketing and its effectiveness. The first wave of internet revolution (web 1. 0) brought consumers e-commerce. The second wave, Web 2. 0 evolved into a much robust and interactive experience, allowing consumers to participate and share information effectively, Social network media such as Facebook, Tweeters, etc. have grown rapidly. Users are not only teens but also adults. The popularity of smartphones, hand-held tablet computers, computer notebooks also help the increase in popularity of using these sites.For instance, social net work media have replaced e-mails to become the most popular communication tools. To marketing practitioners, this wave of digital revolution cannot be ignored. More than that Web 2. 0 enable consumers to generate content and share. This change is totally different from conventional marketing, in which firms generate content or messages to bombard users and potential users (such as advertising). It is now not a question of whether a company should use digital media, but how they can maximize the benefit from the rise of these new media network.It may not mean that conventional marketing tools such as advertising will be replaced overnight, but social network media should be able to synergize conventional promotional tools. Thus, naturally the question of tracking and measuring social network media and its ROI will be asked, which will be addressed in this paper. The use of social network media in consumer marketing is well established. Its application in education, healthcare, and also in pharmaceutical promotion are also explored. Word of Mouth Marketing To begin with, the concept of word of mouth marketing is explored.Marketers recognized that the conversations among customers are powerful influence of product adoptions (Ryan and Gross 1943; Rogers 1962). Traditionally, marketers develop message to influence selective consumers (who may be early users) and these consumers help propagate the product message to other consumers. More sophisticated marketers will identify influencers in the group of potential consumers (or opinion leaders) and influence them. Thereafter, these opinion leaders can help propagate marketers' message to other consumers.In web 2. 0 err, consumers will participate in the whole marketing communication process. They will coproduce content to be shared in their chosen network. Hence, Word of Mouth model has evolved from a consumer-to-consumer process in the past to a opinion leader to consumer model, and most recently, a network coproduction model (Figure 1. ) Marketers do not only influence the selective consumers (opinion leaders) in the launch phase, but also have to monitor the process of consumer to consumer messaging.The coproduction model of word of mouth marketing is further depicted by Adrian Palmer and Nicole Koenig-Lewis. In their article â€Å"An experiential, social network-ba sed approach to direct marketing†, the authors proposed a framework of 3 elements of the social network environment – the seller, the customer and the community (Figure 2). In this model, the traditional interface for direct marketings has been between the seller and the customers, represented by the hatched area. With the introduction of the community element, the customer interacts with self-selected communities.Sellers need to interact with selected communities to achieve a variety of benefits, including spreading of positive word of mouth and gathering information about buyers' needs and preferences. The challenge is how to balance the interest of the sellers, the customers and the community, and this is represented in the overlapping area of the 3 circles. Figure 2. Direct marketing in a social network Success Factors for Social Network Sites Shu-Chuan Chu and Yoojung Kim studied the determinants of consumer engagement in social networking sites (Chu & Kim 2011).Ba sed on literature review, the authors identifies 5 determinants – tie strength, homophily, trust, normative and informational interpersonal influence as important antecedent to eWOM behavior in SNSs. Tie Strength Tie strength refers to â€Å"the potency of the bond between members of a network† (Mittal et al. 2008, p. 196). Example of strong tie strength is family members, whereas weak tie strength is colleagues. Strong tie were more likely to be activated for the flow of referral behavior. The hypothesis is that SNS users' perceived tie strength with their contacts is positively related to their engagement n eWOM behaviors in SNSs.Homophily Homophily refers to the degree to which individuals who interact with one another are congruent or similar in certain attributes (Rogers & Bhowmik 1970). The assumption is that people with simailar characteristics, such as age & character may come together to form community. Hence, the hypothesis is that SNS users' perceived homoph ily with their contacts is positively related to their engagement in eWOM behaviours in SNSs. Trust Trust is defined as ‘a willingness to rely on an exchange partner in whom one has confidence' (Moorman et al. 1993, p. 82).In todays popular SNS, users share information with their own real network and thus, significantly increase the level of trust. Therefore, the hypothesis is SNS users' perceived trust in their contacts is positively related to their engagement in eWOM behaviors in SNSs. Normative influence Normative influence refers to the tendency to conform to the expectations of others. It affects attitudes, norms and values (Burnkrant & Cousineau 1975). The hypothesis is that SNS users' susceptibility to normative influences is positively related to their engagement in eWOM behaviors in SNSs. Informational influenceInformational influences, on the other and, denote the tendency to accept information from knowledgeable others and be guided in product, brand and store sear ch (Bearden et al. 1989; Deutsch & Gerard 1955). The hypothesis is that SNS users' susceptibility to informational influences is positively related to their engagement in eWOM behaviors in SNSs. These factors were tested in an on-line survey of the college students on their 3 operationalized engagement: opinion seeking, opinion giving and opinion passing. The findings of the study are: Tie strength is positively associated with eWOM behavior.On the other hand, a negative relationship was found between homophily and eWOM in SNSs. Trust is found to be positively impact engagement with eWOM. Normative and informational influences are important for the engagement, but informational influence in opinion giving is not determined. Implications: The results from this study suggest that advertisers must take social relationship factors into account and develop personalized marketing communications strategies to fulfil SNS users' needs. Insight into Network Co-production of Product Messaging That marketers may not have full control in the product messaging in social etwork marketing, Kozinets, de Valck, Woinicki & Wilner studied a mobile phone launch campaign using social network media (blogs) (Kozinets, de Valck, Woinicki & Wilner 2010). 83 bloggers were seeded with a new mobile phone and their blogs were monitored for 6 months. The bloggers were selected based on their traffic on their blogs. There is no obligation for the bloggers to write or not write. This study gave detailed analysis of the posts and provide good insight and lessons learnt from a commercial program used in social network media. The study found that bloggers can be categorized based on their character style.For instance, in the study at least 4 types are identified, 1. citizen journalist, 2. loving mother, 3. satirical exhibitionist, and 4. the making-ends-meet professional blogger. Four narrative strategies are identified (Figure 3) – evaluation, embracing, endorsement and explanation. Whic h strategy to be adopted depends on the blogger's character, the governing norm in the community and the commercial element in the WOMM. The study found that the motivation for consumers to participate in the co-production of WOM are more complex and culturally embeded, shaped by communal interests and communicative orientations and charged with moral hazard.WOM communicators demonstrate their need to balance inherent commercial-communal tensions while being consistent with the character elements of their ongoing narratives. It is also found that WOMM message and their attendant meanings will be altered by communicators in ways taht are attuned to a range of different individual and communal factors. The managerial implications from the study are the followings. Firstly, managers should pay attention to not only the quantity (so-called amplification by advertising professional), but also quality of the consumer-generated messages.Secondly, consumers that play the role of communicato rs should be further explored, classified and devloped. Thirdly, managers should proactively explore the norms assococaited with the communication network. Marketer also need to rethink whether some degree of control must be imposed in a WOM campaign. For instance, in the current study, that bloggers are free to write and even disclose their relationship with the firm can generate negative WOM and distrust in the community. More important this study also suggests that managers have an opportunity to encoruage particular narrative stategies that may be ideal for their product.Figure 3 Social Network Marketing vs Traditional Marketing? Studies shown that social network marketing (word of mouth marketing) and traditional marketing work synergistically (Onishi & Manchanda 2012; Trusov, Bucklin & Pauwels 2008). In a Japanese study, how blogs and advertising interact during product launch in movie and cell phone categories were studied. The study found that advertising will stimulate blog ging activities during product pre-launch, and effect is less apparent post launch (Onishi & Manchanda 2012).In another study (Trusov, Bucklin & Pauwels 2008), electronic word of mouth (eWOM) programs of a social network site were compared with PR programs (media appearance and Events) in terms of the effectiveness in generating new sign-ups. The founding is that eWOM is more effective than media appearance and events. However, it is also observed that eWOM and PR work synergistically. The studies also showed that blogging and eWOM effects are more long-lasting. The effectiveness of Social Media MarketingIn the article by Hoffman and Fodor (Hoffman & Fodor 2010), the authors attempted to address the ROI metric of social network marketing. As social network sites are now easily measured by search of your brand's blogs or data mining, quantative measurement seems to be ppssible. Some people may want a simple direct short term sales against direct costs. The authors caution whether thi s is a suitabke measurement of social network effectiveness. Nevertheless, we know that Social network marketing can substituted traditional marketing.As traditional marketing such as TV advertising is expensive, by allocating a certain amount of promotional budget to digital marketing can definitely reduce cost and achieve more or less same results. Another benefit of social network marketing is the improvement of market research by direct communicating with users and thus, significantly saving the amount of market research costs. To meaningfully measure ROI of social media marketing, the authors suggest to begin with identifying the objectives of a particular social marketing campaign in order to take into consideration of different nature of social network media (figure 4).In short, brand awareness, brand engagement and word of mouth effect can be measured. Figure 4 References: Donna L. Hoffman, Marek Fodor 2010. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan M anagement Review 52,1(Fall): 41-49. Fue Zeng, Li Huang, Wenyu Dou 2009. Journal of Interactive Advertising 10,1: 1-13. Hirishi Onishi, Puneet Manchanda 2012. Marketing activity, blogging and sales. Intern. J. of Research in Marketing 29: 221-234.Shu-Chuan Chu, Yoojung Kim 2011, Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites, International Journal of Advertising 30,1: 47-75. Robert V Kozinets, Kristine de Valck, Andrea C Wojnick and Sarah JS Wilner 2010, Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities, Journal of Marketing, 74 (March): 71-89. Louise Kelly, Garyle and Judy Drennan 2010, Avoidance of Advertising in Social Networking sites: the Teenage Perspective, Journal of Interactive Advertising, 10, 25(Spring): pp. 16-27.

A Letter to My Teacher – 15 Things About Me

Northern Caribbean University School of Religion and Theology Research Paper Presented in Partial Fulfillment of the Course RELB113: God and Human Life By: Akeem Favorite – 18100633 To: Dr. Earl Cameron December 8th, 2011 One stark similarity existing between the Christian and Islamic faith is the plan of salvation. Both agree that the plan of salvation must be attained through the acceptance of â€Å"Godâ€Å". There are hundreds of different religions in the world; essentially all religions teach that there is some form of salvation. Christianity and Islam are two religions that have much in common, when it comes to the topic of salvation. A common view shared by both is expressed through their belief that it is by God they are saved through the plan of salvation. Careful research reveals that there is a commonality between Christians and Muslims in the following areas: the Afterlife, God, Heaven, Hell and Judgement Day. Therefore, this research will explore the aforementioned existential similarities between Christianity and Islam. Christianity started about two thousand years ago in Judea with Jesus and his disciples. Jesus was a Jew and observed the Jewish law as well as associated Himself with the Jews. In his early years, Jesus travelled from village to village teaching and preaching in the synagogues as well as healing those who were suffering. Jesus authorized many sinners to repent from their self-righteous and hypocritical ways, allowing them to realize that God is rooted in service and love. The ministry of Jesus touched the lives and hearts of many people. Jesus taught his disciples about the will of God and the will of the new covenant. The new covenant is that Jesus himself would pay for the sins of all humanity by being crucified unjustly on a cross. Three days later, he would be resurrected, having conquered death to give hope to a hopeless world. The purpose of this new covenant is to restore those who accept it into a renewed fellowship of forgiveness and love with God. Just as Jesus taught, it all happened and his disciples witnessed an amazing miracle. Their teacher, Jesus of Nazareth died and rose again in three days to become their Messiah. Bound by a great charge to share the love that the God of the universe had imparted upon them, the disciples began to proclaim this great gospel of hope throughout the territory. From a small group of ordinary men that lived in a small village in Judea, the history of the Christian church began, and the Christian faith since then has spread to the rest of the world. Jesus disciples preached a simple message: ‘‘For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal lifeâ€Å". John 3:16) According to the Christian belief, salvation is found in the life, death and resurrection of Jesus Christ. Salvation comes only by the grace of God; there is nothing a Christian can do to guarantee their own salvation, they cannot save themselves or determine their fate after death. Salvation is a process that begins when a person completely accepts Jesus Christ in their life, and it continues through that personâ€℠¢s life and is completed when they stand before God on judgement day. Jesus the son of God is the bridge to the Father. If Christians obey and believe in Him, as well as chose his way, Jesus cleanses them from their sins by His blood. â€Å"But if we walk in the light as He is in the light, we have fellowship with one another, and the blood of Jesus Christ His Son cleanses us from all sin. † (1 John 1:7) Islam is a monotheistic religion of law that is primarily concerned with right practices. It was developed in the Middle East in the 7th century C. E. The word Islam means â€Å"surrender† or â€Å"submission†, this religion was founded on the teaching of the prophet Muhammad. Imam Ibn Katheer who was a historian and commentator writes in the Tafseer of the verse 17: 94-95 which is the Arabic word for Exegesis or Commentary, usually of the Qur’an said â€Å"Allah says pointing out His Kindness and Mercy towards His servants, that He sends to them Messengers of their own kind so that they will understand what he says and will be able to speak to him directly. If He were to send to umanity a Messenger from among the angels, they would not be able to deal with him face to face and learn from him, as Allah says, ‘Indeed, Allah conferred a great favour on the believers when He sent among them a Messenger (Muhammad) from among themselves. † During the age of 40, Muhammad began to receive visions and revelations from a higher power and Muhammad began to tell people about these visions and revelations and gained many followers. These visions and revelations lasted for 23years and became the Qur’an. Islam has several branches and much variety within those branches. The two divisions within the religion are the Sunni and Shi’a, each of these divisions has different means of maintaining religious authority. One of the combining characteristics of Islam is the five pillars, the fundamental practices of Islam. These five practices include: 1. Reciting the two-fold Creed (shahada) (profession of faith) – There is no God but Allah and Muhammad is his prophet (or Muhammad is the messenger of God). 2. Prayer (salat) – At five set-times a day while facing towards the city of Mecca. 3. Alms – giving (sakat) (zakat- means â€Å"purification†, an act of worship_ – Both obligatory and voluntary giving to the poor. 4. Fasting (saum) – Especially during the holy month of Ramadan. 5. Pilgrimage (hajj) – At least once in a lifetime – to Mecca, Saudi Arabia if at all possible, known as the Hajj. Even though Muslims may observe each of these pillars there is still no guarantee of salvation. Islam is based on a religion of self-righteousness. According to the Islam belief, salvation is found in Allah. In order to receive this salvation as a Muslim one must first submit themself to the teaching of Islam and the will of Allah. Islam is a religion of salvation by works and Islam teaches that forgiveness is conditioned upon good works and Allah’s choice of mercy. In other word, Muslims believe by pleasing Allah and doing good works, they are gaining an entrance through personal merit. The Qur’an teaches that salvation is received on the basis of good works. According to Islam on the day of judgement a person’s good and evil deeds will be weighed on a scale; good works are heavy and evil deeds are light. The person who shows forth with more good deeds then evil, will go to heaven compared to the person whose evil deeds out way the good. Muslims believe that their chances for heaven are good if he 1: accepts the Muslim God Allah and his apostle Mohammed, 2: does good works and all that is required of him by Allah, and 3: is predestined to Allah’s favour. â€Å"If anyone desires a religion other than Islam (Submission to Allah), Never will it be accepted of him; and in the Hereafter he will be in the ranks of those who have lost. † (Qur’an 3:85; cp. 5:10; 25:68) In order to know the different views of Islam and Christianity we have to go back to the very beginning of time, the time of Adam and Eve. The holy books of Islam and Christianity recount the story of Adam and Eve in the garden, and how they were told by God not to eat of a certain tree, but they disobeyed God. When linking the belief of salvation with Islam and Christianity the differences begin. Christianity calls Adam and Eve’s sin â€Å"the fall of man†, when Adam and Eve fell from the grace of God because of their sin. Christians believe that due to Adam and Eve’s sin, all of mankind will die according to Romans 5:12. This is because Christianity teaches that all the descendants of Adam and Eve have inherited the ability to sin. Thus Christians believe in the doctrine of original sin, according to Romans 3:23 we are all born as sinners. Islam on the other hand does not teach original sin but original forgiveness, Islam also makes mention of the story of Adam and Eve. In Islam Adam is the first prophet. Islam does state that Adam and Eve did sin in the garden, but unlike Christianity, that makes no mention of the repentance of Adam and Eve, Islam teaches that they did repent and ask God/ Allah for forgiveness and were fully forgiven, so that their sin had no consequences for the rest of human race according to the Qur’an. Qur’an 2:27) thus Islam teaches original forgiveness and not original sin. Seeing that Christianity teaches original sin and Islam teaches original forgiveness this then brings us to the difference of Salvation. Due to the original sin of Adam and Eve, mankind lost its relationship with God. In order to communicate with his children again, God did the best thing possible, God b ecame flesh, and he became one of the creatures he made, man. Jesus came to earth because he loves his children; he came to deliver truth in a world of false beliefs. But the main reason he came to earth was to be the final sacrifice for their sins. The simple reason was because they were not good enough compared to God’s standard Jesus Christ. Jesus then came into a sinful world to teach the love of God and tell of the new covenant that was put in place to gain that connection with God. This new covenant was that Jesus Christ himself would pay the penalty for the sins of all humanity and be crucified on a cross, but would rise again in three days to live, having conquered death, to give hope to a hopeless world. By the life, death, and resurrection of Jesus Christ, salvation is then given to mankind. His love prompted Him to become man to accomplish what only He could, to rescue mankind. Due to the fact that humanity is sinful, in a spiritually wrecked condition they are in need of redemption, but could not redeem themselves. No other person, but the Creator could accomplish that; no man with sin could qualify to redeem them with his life. God came to earth as man to cleanse the effect of the disease of sin inherited to all humanity. God loves his children and he who is perfect, righteous and holy lived among his creatures that are unholy, unrighteous, even those who were enemies of him. While on the other hand Muslims believe that God forgave Adam for what he did and because of that no one should be made to bear the burden of someone else’s sin or mistake because it is unfair. This God that the Muslims refer to as Allah is the God and creator of Jesus, and is the same God that Jesus refers to as father to whom he used to pray to. Muslims contradicts the idea that Jesus Christ was crucified on the cross. They believe Allah spared his messengers life from such an embarrassing death and placed Judas on the cross, which God made to look like Jesus so that he would suffer his rightful penalty for betrayal. Through this teaching Muslims see themselves protecting the prophetic integrity of Jesus, since a true prophet, according to Islam, could not suffer the humiliation that Jesus did. Muslims affirm that Jesus ascended to heaven but deny that he died on the cross. Muslims do not feel that it was necessary for Jesus to pay for our sins. They believe that every man must bear and pay his or her own sins; for Jesus to be punished and responsible for our sins would be unjust in their eyes. Since Muslims do not recognize the universal and corruptive power of sin, released as a result of original sin, they see no need for salvation. If there is no sin that has a hold on you, you do not need to be saved from it. This is why they do not hold any assurance of salvation. According to their view it is best to live a good life, pleasing God in all that you do. Submit to God and follow his commands. Religion, to the Muslim, does not mean salvation from sin; it means following the right path, or the shari’a, mapped out by Islamic law. That is why salvation is exclusively based on works, or what man can do to exalt himself in the eyes of Allah. Although Christians and Muslims don’t agree on many things, there are still some things that they both have in common. The first thing they have in common is their view of God. They both believe that there is one God and there is nothing or anyone else like him. There is no other entity in the entire universe worthy of worship besides him. He was born of a virgin and is the creator of man and this universe and is not created. He is also a sovereign God in the lives of men. He is first, last and everlasting; he was when nothing was, and will be when nothing else remains. Despite being called Allah in Islam, this is the same God that Christians believe in. Both view God as all powerful, all knowing, all present, and all merciful. They both believe that only God can grant life to anything and he sent his messenger to guide all of mankind. They believe that God is a just God, but is also a God of principles and finally they both have a holy book that is the only true revealed book in the world that has been kept without change. The second thing that these two religions have in common is death and the afterlife. They believe that this present life that they live is a trial in preparation for the next realm of existence. When a Christian or a Muslim dies the families of both of these religions have a funeral service to remember the loved ones time on earth, as well as their own existence here on earth is brief. Once this funeral service is done both religions place their loves ones back in the earth till the day of judgement where they will be taken up to heaven and judged and other make it to heaven or go to hell. The third and final thing that Christians and Muslims have in common is their holy books and creation. Although they have different names for it and it is written differently, there are still has some similarities, such as the persons, events and the books. In both books you will find that they make mention of, Paul, David, Mary and Jesus. Both books contain some of the same events such as the story of Adam and Eve, Cain and Abel, Noah and the flood, Abraham promised a son, Lot and Sodom and Gomorrah and other stories as well make mention of the same people and places. They also have some of the same books such as Genesis, Exodus, Leviticus, Numbers, and Deuteronomy. The Qur’an and the Holy Bible both teach a six day creation. Adam and Eve were created in innocent perfection and placed in a beautiful garden. There Satan tempted them to rebel against God by eating the forbidden fruit, experiencing God’s wrath and judgement, and dismissal from the garden. In conclusion I have learned that even though these are two different religions, they both hold significant information. This information that is given to all of humanity is the plan of salvation. Although Christians believe that salvation is based on the grace of God and Muslims believe that salvation is based on good works both teach that this salvation will lead them to judgement were they will either make it to heaven or hell. Even though Christianity was around six hundred years before Islam both believe in one God and his sovereigns to all of mankind and cannot wait till that day when they shall me their God. References http://www. religionfacts. com/christianity/beliefs/salvation. htm http://www. comparativereligion. com/salvation. html#14 http://www. ankerberg. com/Articles/_PDFArchives/islam/IS3W0605. df http://www. arabicbible. com/islam/sinsalv. htm http://www. religioustolerance. org/chr_savb. htm http://www. youtube. com/watch? v=mh4_86xxlpA http://carm. org/religious-movements/islam/comparison-grid-between-christianity-and-islamic-doctrine http://www. christchurchcentral. co. uk/toughquestions/islam http://www. allaboutreligion. org/history-of-christianity. htm h ttp://www. truechristianity. com/christian/salvation. htm http://www. religionfacts. com/islam/beliefs/salvation. htm http://www. 30-days. net/islam/basics/beliefs/ http://answering-islam. org/Intro/comparison. html